Customize the Brand
Make it more desirable and profitable| By: | Torsten H. Nilson |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470848227 |
| eText ISBN: | 9780470856543 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Page Fidelity |
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Table of Contents
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.