How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
| By: | Patrick W. Jordan |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470847114 |
| eText ISBN: | 9780470856437 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Page Fidelity |
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This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.