Welcome to the Creative Age
Bananas, Business and the Death of Marketing| By: | Mark Earls |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470844991 |
| eText ISBN: | 9780470853016 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Page Fidelity |
Lifetime - $46.80
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.