From Products to Services
Insight and Experience from Companies Which Have Embraced the Service Economy| By: | Laurie Young |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470026687 |
| eText ISBN: | 9780470772737 |
| Edition: | 1 |
| Copyright: | 2008 |
| Format: | Page Fidelity |
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A must-read for management teams in companies who are moving from a product offering to a service offering. They include computer manufacturers, telecommunications manufacturers, medical instrument manufacturers, and retailers. MBA and executive education students.