Where Value Hides
A New Way to Uncover Profitable Growth For Your Business| By: | Stuart E. Jackson |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9780470009208 |
| eText ISBN: | 9780470088821 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.