Business Model Innovation
Concepts, Analysis, and Cases| By: | Allan Afuah |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781032162058 |
| eText ISBN: | 9780429821837 |
| Edition: | 2 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.