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Cover image for book How Pleasure Works

How Pleasure Works

The New Science of Why We Like What We Like
By:Paul Bloom
Publisher:W. W. Norton
Print ISBN:9780393340006
eText ISBN:9780393077117
Edition:0
Format:Reflowable

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"Engaging, evocative…[Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling." —NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

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