Ben & Jerry's: The Inside Scoop
How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor| By: | Fred Lager |
| Publisher: | Random House Digital Inc. |
| Print ISBN: | 9780517883709 |
| eText ISBN: | 9780307780645 |
| Edition: | 0 |
| Copyright: | 1994 |
| Format: | Reflowable |
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"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.