Essential Guide to Marketing Planning
| By: | Marian Burk Wood |
| Publisher: | Pearson International Content |
| Print ISBN: | 9780273773634 |
| eText ISBN: | 9780273773672 |
| Edition: | 3 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.