Marketing Research with SPSS
| By: | Patrick De Pelsmacker; Patrick Van Kenhove; Wim Janssens; Katrien Wijnen |
| Publisher: | Pearson International Content |
| Print ISBN: | 9780273703839 |
| eText ISBN: | 9780273732280 |
| Edition: | 1 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Table of Contents
Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketingresearch data in pracice.