E-Marketing
Theory and Application| By: | Stephen Dann; Susan Dann |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230203969 |
| eText ISBN: | 9780230364738 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Table of Contents
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.