Strategic International Marketing
An Advanced Perspective| By: | T C Melewar; Suraksha Gupta |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230580244 |
| eText ISBN: | 9780230356641 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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Table of Contents
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.