Business Strategy
An Introduction| By: | David Edgar; George Stonehouse |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230218581 |
| eText ISBN: | 9780230344396 |
| Edition: | 3 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Table of Contents
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.