Public Relations Campaigns
| By: | Mark Sheehan, Robina Xavier |
| Publisher: | Oxford University Press Australia & New Zealand |
| Print ISBN: | 9780195578621 |
| eText ISBN: | 9780195588347 |
| Edition: | 2 |
| Format: | Page Fidelity |
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Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.