Strategic Brand Management
Lessons for Winning Brands in Globalized Markets| By: | Deborah Roedder John; Carlos J. Torelli |
| Publisher: | Oxford University Press Academic US |
| Print ISBN: | 9780190646004 |
| eText ISBN: | 9780190646011 |
| Edition: | 1 |
| Format: | Page Fidelity |
Lifetime - $81.22
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.