MyLab Marketing with Pearson eText + Print Combo Access Code for Selling Today: Partnering to Create Value
| By: | Michael Ahearne;Gerald Manning;Mohsen Pourmasoudi |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780135459591 |
| eText ISBN: | 9780135459591 |
| Edition: | 16 |
| Copyright: | 2027 |
| Format: | Online Resource |
Expires on Sep 27, 2026
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For courses in selling.
The premier research-backed personal-selling text
Selling Today develops personal selling skills grounded in an ethical, customer-centered mindset. Organized around four core strategies—relationship, product, customer and presentation—the title offers the most “learn by doing” materials of any personal selling text, including robust role-play scenarios. Its video-based sales training support is unparalleled as a teaching and learning resource.
The 16th Edition explores the impact of AI and other technological advances on selling and sales professionals in a competitive business world. Five new Reality Selling Today videos showcase the skills needed for a successful career in modern-day sales environments.