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Cover image for book Business Communication: Polishing Your Professional Presence

Business Communication: Polishing Your Professional Presence

By:Barbara Shwom; Lisa Gueldenzoph Snyder
Publisher:Pearson Education (US)
Print ISBN:9780134740225
eText ISBN:9780134740836
Edition:4
Copyright:2019
Format:Reflowable

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For business communication courses.

Effective communication in business practices

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that assists learners in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.

The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.

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