Supply Chain Strategy at Zophin Pharma
| By: | Chuck Munson |
| Publisher: | Pearson Technology Group |
| Print ISBN: | 9780133758566 |
| eText ISBN: | 9780133758566 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Reflowable |
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This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.