Reaching Audiences (S2PCL)
| By: | Jan Johnson Yopp; Katherine C. McAdams |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780205874378 |
| eText ISBN: | 9780133559132 |
| Edition: | 6 |
| Copyright: | 2015 |
| Format: | Reflowable |
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
A brief yet thorough guide to correct, clear writing for the media
This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.
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Learning Goals
Upon completing this book, readers will be able to:
- Understand the basics of good writing
- Edit and evaluate their own writing
- Gather information through research and interviewing
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945