Basic Marketing Research
| By: | Naresh K. Malhotra |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780132544481 |
| eText ISBN: | 9780133469547 |
| Edition: | 4 |
| Copyright: | 2012 |
| Format: | Reflowable |
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.