Strategic Management in Action
| By: | Mary A. Coulter |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780132620673 |
| eText ISBN: | 9780133468465 |
| Edition: | 6 |
| Copyright: | 2012 |
| Format: | Reflowable |
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Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.