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Cover image for book Cutlip and Center's Effective Public Relations

Cutlip and Center's Effective Public Relations

By:Glen M. Broom; Bey-Ling Sha
Publisher:Pearson Education (US)
Print ISBN:9780132669153
eText ISBN:9780133468328
Edition:11
Copyright:2013
Format:Reflowable

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

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