Essentials of Strategic Management
| By: | J. David Hunger; Thomas L. Wheelen |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780136006695 |
| eText ISBN: | 9780132998116 |
| Edition: | 5 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Get straight to the heart of important strategic management concepts.This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.
This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.