Back to results
Cover image for book Embrace the Outlier

Embrace the Outlier

To Do Differently You Must See Differently
By:Yoram (Jerry) R. Wind; Colin Crook
Publisher:Pearson Technology Group
Print ISBN:9780132610032
eText ISBN:9780132610032
Edition:1
Copyright:2011
Format:Reflowable

eBook Features

Instant Access

Purchase and read your book immediately

Read Offline

Access your eTextbook anytime and anywhere

Study Tools

Built-in study tools like highlights and more

Read Aloud

Listen and follow along as Bookshelf reads to you

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.

 

How to start seeing what you usually miss–and open yourself to the powerful new ideas that can transform your business.

 

We ignore so much of the world around us. We are sleepwalkers in our own lives: We see without seeing. We quickly classify others as “others” and don’t see them as individuals. We classify new ideas as “crazy” and don’t give them a second thought. How do you remove your own blinders and cultivate the ability to see things differently?

• 2026 © SAU Tech Bookstore. All Rights Reserved.