Simple Strategies for Developing and Writing Effective E-Newsletters
| By: | Natalie Canavor; Claire Meirowitz |
| Publisher: | Pearson Technology Group |
| Print ISBN: | 9780132543958 |
| eText ISBN: | 9780132553865 |
| Edition: | 1 |
| Copyright: | 2010 |
| Format: | Reflowable |
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This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Crafting e-newsletters that work: quick guidelines for getting started, and getting results. Effective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....