E-Health Two-Sided Markets
Implementation and Business Models| By: | Vivian Vimarlund |
| Publisher: | Elsevier S & T |
| Print ISBN: | 9780128052501 |
| eText ISBN: | 9780128054413 |
| Edition: | 0 |
| Copyright: | 2017 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.
This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.
This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
- Presents guidelines that can be used as examples of pros and cons in two-side markets
- Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
- Includes examples of business models applied in two-side markets, diminishing external effects and failures