Neuroeconomics: Decision Making and the Brain
| By: | Glimcher, Paul W.; Fehr, Ernst; Camerer, Colin; Poldrack, Russell Alan |
| Publisher: | Elsevier S & T |
| Print ISBN: | 9780123741769 |
| eText ISBN: | 9780080921068 |
| Edition: | 0 |
| Format: | Page Fidelity |
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Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.
* An authoritative reference written and edited by acknowledged experts and founders of the field
* Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research
* Full-color presentation throughout with carefully selected illustrations to highlight key concepts