Firebrands: Building Brand Loyalty in the Internet Age
| By: | Doug Millison; Michael Moon |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780072124491 |
| eText ISBN: | 9780072133066 |
| Edition: | 1 |
| Copyright: | 2000 |
| Format: | Page Fidelity |
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Table of Contents
This book explains digital branding and how to implement it in the current marketplace.