The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
| By: | Linden Brown; Christopher Brown |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071821148 |
| eText ISBN: | 9780071819824 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Reflowable |
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What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.