The Outside-In Corporation
| By: | Barbara Bund |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071459310 |
| eText ISBN: | 9780071801522 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Reflowable |
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Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”