Perfect Phrases for Fundraising
| By: | Beverly Browning |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071793735 |
| eText ISBN: | 9780071793742 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Reflowable |
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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: Telephone soliciting YouTube, Facebook, and Twitter One-on-one meetings Board of director appeals Organization website campaigns