My Life in Advertising and Scientific Advertising
| By: | Claude Hopkins |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780844231013 |
| eText ISBN: | 9780071784801 |
| Edition: | 1 |
| Copyright: | 1966 |
| Format: | Reflowable |
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.