Contextual Pricing: The Death of List Price and the New Market Reality
| By: | Robert G. Docters; Michael Barzelay; John G. Hanson; Cecilia Nguyen |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071772464 |
| eText ISBN: | 9780071773263 |
| Edition: | 1 |
| Format: | Reflowable |
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