The Product Managers Handbook, 3E
| By: | Linda Gorchels |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071459389 |
| eText ISBN: | 9780071772099 |
| Edition: | 3 |
| Copyright: | 2006 |
| Format: | Reflowable |
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Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels