The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
| By: | Duane Knapp |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071494410 |
| eText ISBN: | 9780071641425 |
| Edition: | 1 |
| Format: | Page Fidelity |
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