REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
| By: | Jack Trout; Steve Rivkin |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071635592 |
| eText ISBN: | 9780071637107 |
| Edition: | 1 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents