Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
| By: | Burns, Brian; Snyder, Tom |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071636100 |
| eText ISBN: | 9780071636100 |
| Edition: | 1 |
| Format: | Page Fidelity |
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