The Successful Marketing Plan
| By: | Roman G. Hiebing; Scott W. Cooper |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071395212 |
| eText ISBN: | 9780071611237 |
| Edition: | 3 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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Table of Contents
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.