The Elusive Fan: Reinventing Sports in a Crowded Marketplace
| By: | Irving Rein; Philip Kotler; Ben Ryan Shields |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071454094 |
| eText ISBN: | 9780071491143 |
| Edition: | 1 |
| Format: | Page Fidelity |
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