The One-Day Marketing Plan
Organizing and Completing a Plan that Works| By: | Roman G. Hiebing; Scott W. Cooper |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071395229 |
| eText ISBN: | 9780071458528 |
| Edition: | 3 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
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The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.