Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold
The Four Cornerstones That Turn Business Relationships Into Gold| By: | Bill Cates |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071417754 |
| eText ISBN: | 9780071458412 |
| Edition: | 1 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story