The Fundamentals of Business-to-Business Sales & Marketing
| By: | John Coe |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071408790 |
| eText ISBN: | 9780071435819 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.