The Manager's Guide to Distribution Channels
| By: | Gorchels, Linda; Marien, Edward; West, Chuck |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071428682 |
| eText ISBN: | 9780071428682 |
| Edition: | 1 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
Lifetime - $70.80
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.