kidfluence
| By: | Sutherland, Anne; Thompson, Beth |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071416221 |
| eText ISBN: | 9780071416221 |
| Edition: | 1 |
| Copyright: | 2004 |
| Format: | Page Fidelity |
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Table of Contents
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This 'what works and what doesn't' book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.