And Now a Few Words From Me
| By: | Garfield, Bob |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780071403160 |
| eText ISBN: | 9780071403160 |
| Edition: | 1 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
'If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.'--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.