The New Positioning: The Latest on the World's #1 Business Strategy
| By: | Trout, Jack |
| Publisher: | McGraw-Hill Professional |
| Print ISBN: | 9780070653283 |
| eText ISBN: | 9780070653283 |
| Edition: | 1 |
| Copyright: | 1997 |
| Format: | Page Fidelity |
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.