Women Want More
How to Capture Your Share of the World's Largest, Fastest-Growing Market| By: | Michael J. Silverstein; Kate Sayre; John Butman |
| Publisher: | HarperCollins |
| Print ISBN: | 9780061905407 |
| eText ISBN: | 9780061905407 |
| Edition: | 0 |
| Format: | Reflowable |
Lifetime - $22.79
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.