Punching In
On the Frontlines of the New Brand Cultu| By: | Alex Frankel |
| Publisher: | HarperCollins |
| Print ISBN: | 9780060849672 |
| eText ISBN: | 9780061750564 |
| Edition: | 0 |
| Format: | Reflowable |
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During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store. In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.