Giants of Enterprise
Seven Business Innovators and the Empires They Built| By: | Richard S. Tedlow |
| Publisher: | Open Road Integrated Media, Inc. |
| Print ISBN: | 9780066620367 |
| eText ISBN: | 9780061744204 |
| Edition: | 0 |
| Copyright: | 2001 |
| Format: | Reflowable |
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The history of seven of America's most successful businessmen of the twentieth century and the corporations they created. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: George Eastman and his invention of the Kodak camera; Thomas Watson of IBM; Henry Ford and his automobile; Charles Revson and his use of television advertising to drive massive sales for Revlon; Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; Andrew Carnegie and his steel empire; Sam Walton and his unprecedented retail machine, Wal-Mart. "A rough formula for titanhood can be deduced . . . from Tedlow's insightful group portrait." — The Atlantic Monthly