Winter Sport Tourism, Working in Winter Wonderlands

The snow sports industry has experienced remarkable growth in the last fifty years. It is estimated that there are about 115 million skiers worldwide and around 2,000 ski resorts in 70 countries catering to this growing market. Technology is having a huge impact on the skiing product and how it is distributed; demographic shifts are affecting the ski industry landscape; and climate change is impacting hills all over the world. Such dramatic changes require a fresh look at this exciting and dynamic industry. Comprised of 12 chapters for easy semester teaching, each chapter follows the theme of working in winter wonderlands. It covers a breadth of issues including: The winter sport tourism product the activities, resorts, and supporting industries such as clothing and equipment;Marketing, public relations and media;Planning, marketing and leveraging of events in the winter sports industry; Economic, social and environmental impacts of winter sport tourism; Understanding the consumer, customer service and how to develop a service culture.The future for the ski industry, how resorts need to cater to the future consumer. The book has a sound pedagogic structure, with key chapter features including: Spotlightsections focusing on the occupation of a frontline individual in the snow sports industry in various roles including marketing, resort designer, entertainment and director of communications;Profiles on a particular resort, organization or individual that illustrates a particular concept or theoretical principle presented in the chapter.A detailed Case Study which ,as a collection, cover a variety of organizations and regions.Online tutor resources including Powerpoint slides with links to relevant videos.